Ana Sofia Rey

I'm a Mexican National, and my path here hasn't been exactly linear, which honestly, I think makes me a better designer. In December 2020 I graduated with my first BA in Multimedia Journalism with a Minor in Marketing, and in December 2024 I finished a second BA in Art with a concentration in Graphic Design. Most recently, I picked up an MS in Systems Engineering from UTEP, defending my thesis in August 2026. So yes, I'm the kind of person who'll go get an engineering degree while building a design career, because why not. I'm also a Google-certified UX Designer.

Right now I work as a Program Coordinator and Jr. Engineer at TMAC in El Paso, which sounds unrelated to design until you realize systems thinking and UX are basically the same muscle, by understanding people, mapping out how things actually work, and fixing what's broken. As a designer, I create work that's visually appealing and actually communicates what it needs to. I'm comfortable in Adobe Creative Suite and Figma, I care a lot about typography, and I like working closely with clients to figure out what they really need, not just what they said they want. Ethical design matters to me too; I'd rather build something honest than something that tricks people into clicking.

Fun fact: I have my own ceramics account, Terra Querida. I also love to travel, right now I’ve visited 18 countries and counting, and I'm always plotting the next one. I like throwing myself into things that scare me a little, like hiking volcanoes (I promise I'm not that fit) or camping in the middle of the jungle. I think that same curiosity is what makes me good at design, I just like figuring out how things work, and how to make them better.

    • The University of Texas At El Paso
      M.S. in Systems Engineering May 2026

    • The University of Texas At El Paso
      B.A. in Graphic Design, December 2024

    • The University of Texas At El Paso
      B.A. in Multimedia Journalism with a Minor in Marketing, December 2020

  • TMAC · Jr. Engineering – Program Coordinator · Feb 2026–Present

    • Collaborate directly with manufacturing clients and senior engineers to understand business and operational needs, translating complex, data-dense processes into clear, decision-oriented recommendations and visuals.

    • Coordinate cross-functional, student-led improvement projects, managing timelines, deliverables, stakeholder communication, and client relationships.

    • Develop client-facing presentations, visual process documentation, and training materials that translate technical concepts into accessible and engaging communications.

    • Track project progress, performance, and economic impact using internal systems (TCATS), producing reporting materials to support stakeholder decision-making.

    • Apply Lean Six Sigma and Value Stream Mapping to analyze and map workflows end-to-end, identifying bottlenecks and friction points and communicating improvement opportunities through visual process documentation.

    • Design and deliver workforce-development training materials and presentations on Lean, continuous improvement, and quality systems.

    UTEP · Graduate Research Assistant · Oct 2025–Feb 2026

    • Conducted research and synthesized 200+ sources to identify recurring challenges in SysML/MBSE education and develop strategies to improve user learning, engagement, and model quality.

    • Translated complex technical concepts into structured frameworks, visual materials, evaluation tools, and communication artifacts for technical and non-technical audiences.

    • Conducted technical research and trade studies evaluating performance, cost, risk, and user requirements to support project decisions.

    • Coordinated cross-functional inputs and aligned project requirements, design artifacts, and verification criteria with stakeholder and user needs.

    • Developed system architectures and requirements models using Cameo Systems Modeler while communicating technical concepts across multidisciplinary stakeholders.

    8SIGNAL · Project Manager – Digital Designer · Sept 2023–Present
    • Implemented a user-centered design strategy, increasing website active users from 10 to 17,000 in under 3 months by leveraging SEO and UX principles.

    • Designed and developed over 300+ high-quality digital assets such as marketing copies, social media content, experience design digital assets, ads, blog graphics, and website pages.

    • The SEO strategy I implemented led to 73K users triggering an event, resulting in a significant increase in patient calls to our client's business.

    Rincon Property Management · Digital Marketing Coordinator · June 2022–Sept 2023
    • Redesigned Rincon’s website using UX principles and SEO, elevating its authority score from 0 to 26 and enhancing user engagement.

    • Implemented a new branding strategy for various platforms, including the website, social media, and podcast, increasing audience size by 50% in less than ten months.

    • Developed detailed scripts and video tutorials for remote team members, edited recorded content, and utilized videos to design and launch marketing campaigns, achieving over 10K views.

    Drom Squad · Social Media Manager · Sept 2021–June 2022
    • I achieved a 22% sales conversion rate by executing social media campaigns with influencers from different platforms like Instagram or YouTube with over 445k followers to advertise our client’s products.

    • Developed impactful nurture programs, enhancing conversion rates from leads to opportunities.

    • Directed collaborative campaigns with external companies, fostering mutually beneficial partnerships.

    The Hunt Institute for Global Competitiveness · Undergraduate Research Assistant · July 2016–Jan 2019
    • Collected quantitative data and analyzed the import and export levels of the United States-China maritime trade flows from the Pacific Coast to create technical reports.
    • Organized the logistics, and event planning of bi-national forums hosted by the institute.
    • Participated in the team of the Technical Secretariat of the Mexico-United States Entrepreneurship and Innovation Council by consolidating, editing, and creating bi-national documents, and newsletters.
    • Managed the production and editing process of videos for the company.

  • • Adobe Creative Suite
    • UX/UI Certification (in progress)
    • Figma
    • Video Production/Editing
    • Hubspot
    • SemRush
    • SEO
    • Fluent in English and Spanish, French (basic)

  • • Google UX Design Professional Certificate
    • Google Digital Garage
    • The Fundamentals of Digital Marketing
    • Mobile SEO
    • SEO Fundamentals